Hi, I’m Alyssa - the founder and creative mind behind Cruz & Co.

I’m a brand marketing strategist and a proud mom of two brilliant little girls. With 15 years of experience in brand marketing, I started this business to do more than just “make things look good.” I built Cruz & Co. as a love letter to creativity, female entrepreneurship, and the kind of freedom that comes from doing what you love - and helping others do the same.

Whether I’m brainstorming a bold rebrand or sneaking in a late-night Canva tweak while my daughters sleep, I bring heart, strategy, and intention into every project.

Let’s connect and bring your vision to life.